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Aspirant resources centre

Everything you need to run a successful campaign — curated videos, recommended books, useful links and practical guides all in one place

Curated videos
Recommended books
Free templates
Useful links
Video guides 6 videos
Getting started
How to run a political campaign in Kenya
A complete beginner guide to running for office in Kenya — from deciding which seat to run for to building your campaign team.
18 min Free
Communication
Public speaking tips for politicians and aspirants
Learn how to speak confidently at rallies, barazas and debates. Practical tips from professional public speaking coaches.
22 min Free
Campaign strategy
How to write a winning political manifesto
Your manifesto is your promise to voters. Learn how to write one that is clear, believable and speaks directly to your constituents needs.
15 min Free
Digital campaign
Social media strategy for political campaigns
How to use Facebook, TikTok, Twitter and WhatsApp to reach voters, build your brand and win support online.
25 min Free
Voter outreach
Grassroots campaigning — how to win votes door to door
The most powerful campaign strategy in Kenya is still grassroots. Learn how to organise your agents, canvass effectively and build voter loyalty.
20 min Free
Legal and compliance
IEBC candidate registration — complete guide for aspirants
Everything you need to know about registering as a candidate with IEBC — documents required, deadlines, clearance process and common mistakes to avoid.
30 min Free
Recommended books 8 books

Handpicked books every political aspirant should read. Links take you to Amazon where you can purchase.

Leadership
Long Walk to Freedom
Nelson Mandela
The autobiography of one of history's greatest political leaders. Essential reading for anyone entering politics.
Get on Amazon
Persuasion
How to Win Friends and Influence People
Dale Carnegie
The classic guide to communication and persuasion. Invaluable for connecting with voters and building political relationships.
Get on Amazon
Strategy
The Art of War
Sun Tzu
Ancient strategy principles that apply directly to modern political campaigns. Understanding your opposition and planning your moves.
Get on Amazon
Public speaking
Talk Like TED
Carmine Gallo
Learn the public speaking secrets of the world's best TED speakers and apply them to your campaign rallies and debates.
Get on Amazon
Communication
Start With Why
Simon Sinek
Why do people follow great leaders? This book teaches you how to communicate your purpose in a way that inspires voters to believe in you.
Get on Amazon
Persuasion
Influence — The Psychology of Persuasion
Robert Cialdini
The science of why people say yes. Understanding persuasion psychology gives you a massive advantage in winning voter support.
Get on Amazon
Messaging
Made to Stick
Chip Heath and Dan Heath
Why do some ideas spread and others die? Learn how to craft campaign messages that voters remember, repeat and act on.
Get on Amazon
Social media
Jab Jab Jab Right Hook
Gary Vaynerchuk
How to build a loyal following on social media by giving value before asking for anything. Perfect for building your political brand online.
Get on Amazon
Free templates and downloads 5 templates

Ready to use templates to help you plan and run your campaign professionally.

Campaign manifesto template
A structured Word document template to help you write a compelling manifesto covering all key areas voters care about.
Word document Free
Campaign budget spreadsheet
Plan your campaign spending across all categories — printing, transport, events, SMS, social media ads and agent allowances.
Excel spreadsheet Free
Voter contact tracking sheet
Track every voter contact your agents make — name, village, phone, support level and follow up needed. Essential for organised campaigns.
Excel spreadsheet Free
Campaign calendar template
A month by month campaign calendar from nomination to election day. Plan your rallies, barazas, media appearances and key milestones.
Word document Free
Social media content calendar
Plan 30 days of social media content for your campaign. Includes post ideas, captions templates and hashtag suggestions for Kenyan politics.
Excel spreadsheet Free
Jump to section
Videos 6 Books 8 Templates 5 Useful links 12
Topics covered
Getting started Voter outreach Public speaking Social media Manifesto writing Campaign budget Legal compliance IEBC process Grassroots Leadership Persuasion Digital campaign

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